Women are Changing the Game:

Breaking Barriers &

Building Businesses

Redefining Leadership: Women Building Their Own Seats at the Table

For far too long, the marketplace was made to keep women on the margins, not for them. Funding felt like a fantasy; boardrooms were still overtaken by the penises of the Earth and leading? And so the silent question is always asked: Can she do it?

But women have never needed permission to lead. They needed opportunities. And when those weren’t always provided, they made their own.

Today, women are not only taking a seat at the leadership table; they’re reshaping what success looks like. They are establishing enterprises, fostering innovation, and consistently demonstrating that business transcends gender. It revolves around vision, resilience, and strategic thinking. However, the playing field is not yet equitable.

“Success is no longer about getting a seat at the table; it’s about reshaping the entire conversation.”

Women-led enterprises are flourishing, transforming markets, and surpassing their competitors. The statistics support this assertion: organisations led by women demonstrate superior performance, accelerate innovation, and the cultivation of healthier working environments. However, the struggle is far from concluded.

In Palestine, where obstacles are even more pronounced, women are redefining the landscape. Consider Abeer Abu Ghaith, who was raised in an environment where employment prospects for women were limited. Rather than passively awaiting opportunities, she forged her own path. Through MENA Alliances, she linked Palestinian freelancers with clients across the globe, demonstrating that talent transcends geographical boundaries.

Similarly, Lama Amr did not merely envision change; she actively pursued it. With BuildPalestin, she is facilitating the transformation of ambitious ideas into tangible outcomes, empowering local innovators to realise their aspirations.

They did not wait for an invitation. They created opportunities not only for themselves but for others as well.

The Progress We Celebrate

Change is underway, and its presence is tangible. It is evident in the founder who presents her startup to a room filled with investors, acutely aware that she must exert twice the effort to validate her capabilities. It is reflected in the mother who balances spreadsheets and school lunches, managing her company while nurturing the next generation.

It is embodied in the Palestinian entrepreneur who steadfastly refuses to allow borders to limit her potential.

Why This Fight Matters

This isn’t just about fairness. It’s about the future of business. When women succeed, entire communities rise with them.

A woman who secures funding for her startup doesn’t just build a company; she creates jobs, reinvests in local economies, and mentors the next wave of female founders. A mother with financial independence doesn’t just improve her own life; she provides better education and healthcare for her children.

Companies with diverse leadership make smarter decisions, generate higher profits, and create more inclusive work environments. This isn’t speculation. It’s a fact.

Leaving barriers intact isn’t just unfair; it’s bad business.

How We Move Forward

✔ Invest in women-led businesses. Whether it’s through funding, mentorship, or simply choosing to buy from female-founded brands, putting resources behind women leads to real change.

✔ Create real leadership opportunities Equal pay, leadership training, and actual decision-making power aren’t just nice-to-haves. They’re essentials.

✔ Build stronger networks. Women need access to top mentors, investors, and decision-makers. The more doors we open, the more we change the game.

✔ Challenge outdated mindsets. Bias does’t disappear on its own. If we don’t call it out, we allow it to persist.

The Road Ahead

The momentum is here, but the fight isn’t over…

Women in business aren’t just changing the game; they’re rewriting the rules. They’re proving that leadership isn’t about gender; it’s about bold ideas, unwavering vision, and the determination to keep going, every single day.

At Olives & Heather, we believe in that future. A future where women don’t just fill a room; they lead the conversation. And this is basically what we're trying to show through our talented team and our marketing agency that is run by an inspiring woman.

Because when women rise, we all rise.

Work with us

Are you a female founder interested in discussing what we can do for your company?

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