The Making of Impact – SUSSED: A Story of Purpose, People & Partnership
By: Anwar Abdou
Published on: 22-11-2025
Impact—SUSSED! didn't begin as a typical podcast idea. It was born at the intersection of law, purpose, and an insistence on authenticity. When the host launched the show, at the beginning of 2025, the premise was simple: to create a space where founders and investors could understand the legal and regulatory world that acted as the backdrop for impact investing.
But as she prepared the early episodes, something shifted. She realised that the legal challenges were only the surface. What really sculpted the impact landscape were the stories, the motivations, the values, and the lived experiences that drove people to build ventures grounded in purpose.
Impact – SUSSED! became the platform she wished she’d found earlier in her career: a place where ingenuity met ethics, and where global relevance mattered as much as practicality.
As she worked with founders and investors across the impact space, one truth became clear: to be a truly effective lawyer, you must understand the people, not just the paperwork.
She started to notice the cracks in the ESG world, the performative claims, the greenwashing, and the lack of substance. She felt a responsibility not only to call these issues out but also to amplify the voices of people building real alternatives.
Impact – SUSSED! shifted from a legal education platform into a storytelling space. A place where intention, ethics, and impact converged. Guests came naturally, clients she admired, changemakers she met by chance, and innovators whose work carried global relevance.
Guests came naturally: founders, stakeholders, and innovators she had worked with or stumbled across through meaningful conversations. She looked for passion, alignment, and ideas with the potential to deliver measurable impact at scale.
Tags: impact investing, social impact, ESG, purpose-driven, podcast storytelling, creative partnership, media production, changemakers, ethical business, global impact.
Wondering how to transform your ideas into compelling, meaningful content?
A Podcast Born from Curiosity and Integrity
The Challenge of Building Something New
But turning that vision into a working podcast wasn’t simple. The creative and technical demands were overwhelming:
editing, production, equipment, distribution, and messaging.
Balancing all of that with a full legal practice was unsustainable. She needed a partner, not just someone to “do the work,” but someone who understood the heart behind it.
“What truly mattered were the motivations behind the people driving change.”
Finding a Creative Partner Who Understands Impact
The collaboration with Olives & Heather started almost by accident, but it felt right instantly. She had been searching for a partner rooted in impact, someone who truly understood the “G” in ESG. After her first conversation with Katherine, she knew she had found the right fit.
Olives & Heather stepped into the process with care and clarity. They didn’t just manage tasks; they absorbed the vision. The team took over the entire creative and technical load, editing, visuals, messaging, and distribution strategy, and helped shape each episode into a tight, emotionally resonant story.
In her words: “Seamless. Structured. Transparent. Reliable. I felt like the most important client.”
What stood out wasn’t only the professionalism, but the emotional support. They helped refine interview structures, sharpen the storytelling, and ensure that every episode held space for real impact. With the technical burden lifted, she could focus fully on crafting meaningful conversations.
“Turning a vision into a working podcast wasn’t simple, but the right partnership makes all the difference.”
A Growing Platform and a New Chapter Ahead
Impact – SUSSED! has already begun shaping more than an audience. It has influenced how the host approaches law, storytelling, and client relationships. She now advises with an expanded perspective, one that blends legal expertise with a deeper understanding of social impact and human motivation.
Guests have been approached for collaborations, and the early episodes sparked discussions within the ecosystem. Though still in its early stages, the podcast is already proving its purpose.
Now, with three major impact clients coming onboard, she is taking a short pause to gather new insights, the kind that will fuel an even richer series planned for the summer.
Her message to fellow changemakers: “Be clear on your message, stay rooted in your values, and let your purpose guide every decision. Impact starts with integrity.”
Work With Us
Great stories have the power to create change
At Olives & Heather, we help purpose-driven organisations bring their impact to light. From shaping narratives to amplifying voices, we turn meaningful work into stories that resonate, inspire, and drive real-world results.
Let’s turn your impact into a story that inspires. Reach out to us today.