Case Study: Centyent AI—Redefining Early Diagnosis with AI
By: Anwar Abdou
Published on: 10-02-2026
Eyad Al-Musa’s inspiration to start Centyent AI came from a personal experience with a family member who faced a delayed diagnosis. Witnessing the consequences of late detection opened his eyes to a broader problem: hundreds of thousands of preventable complications occur each year due to misdiagnosis or late diagnosis.
“As I saw my family member struggle with a condition that could have been caught earlier, I realized this isn’t just one story; it’s a systemic problem. Hundreds of thousands of people face preventable complications every year,” Eyad shared.
With years of experience in digital healthcare and consulting, Eyad recognised a gap in the system. Modern healthcare often reacts to illness rather than preventing it, leaving clinicians without the tools to identify risks proactively. Centyent AI was born to address this challenge: an AI-powered solution that empowers doctors to detect conditions earlier, more accurately, and with confidence.
Tags: HealthTech Branding, AI Branding, Healthcare Innovation, Strategic Brand Development, Brand Storytelling, Messaging Strategy, Website Strategy.
Breakthrough technology must be matched by equally credible storytelling.
The Story Behind Centyent AI
How they found a solution
Centyent AI has developed a platform designed specifically for clinicians. Unlike existing tools that rely on opaque AI systems, Centyent AI combines advanced neural networks with symbolic “glass-box” AI, offering transparent reasoning that doctors can trust.
“Our technology isn’t just about predictions; it’s about giving doctors the confidence to act early,” Eyad explains. “We want clinicians to understand not just the result, but how the AI arrived at it.”
The platform enables physicians to predict high-risk conditions, flag early symptoms, and recommend actionable treatment protocols. This proactive approach allows doctors to intervene before complications arise, improving patient outcomes while reducing unnecessary costs and strain on healthcare systems.
Centyent AI’s team is focused on making this technology accessible globally, particularly in regions with limited healthcare resources. “Even in places where medical resources are scarce, we want to give general practitioners tools that let them do more and save lives,” says Eyad.
Olives & Heather’s Role
Eyad recalls, “I came across Katherine’s LinkedIn story and was immediately impressed by her mission to help Palestinian talent thrive. From the first conversation, I knew Olives & Heather could help us build a brand that matches the ambition of our technology.”
We worked closely with the team to design a website and visual identity that clearly communicates Centyent AI’s value proposition to healthcare professionals and partners. Every design choice, from layout to colour palette, was made to inspire trust and confidence while reflecting the innovation behind the platform.
At the same time, we developed a social media content strategy that educates and engages, helping Centyent AI reach healthcare professionals, potential collaborators, and thought leaders. Eyad says, “Their team’s persistence and attention to detail really stood out. Despite working across geographies, they delivered a website and content that truly captured our mission.”
We also supported the team in crafting a strategic messaging framework, ensuring that every interaction from website copy to LinkedIn posts reflects their expertise, credibility, and long-term vision. The partnership resulted in a polished, professional presence that amplifies Centyent AI’s mission and sets the stage for growth.
When Centyent AI approached Olives & Heather, they were looking for a partner who could translate sophisticated technology into a brand that feels credible, trustworthy, and human. Their AI solution is highly technical and clinician-focused, so the challenge was clear: communicate the platform’s value without overwhelming or confusing the audience.
The Impact
After establishing their online presence and creating content, Centyent AI has begun engaging not only healthcare professionals but also possible partners.
“Our goal was never just visibility,” Eyad explains. “It was about credibility, trust, and creating a platform where professionals can see the real value of what we’re building.”
The work has also set the foundations well for future partnerships, funding, and products, ensuring that their AI platform, which is set to launch globally, is met with trust and positive uptake. It is in this way that the technical brilliance of Centyent AI translates to the human, approachable, and professional brand that is now poised to bring positive change to the field of early diagnosis and proactive healthcare.
Looking Ahead
Centyent AI is preparing for its first product launch, bringing a clinician-focused AI solution to the US and beyond. Their long-term vision is to transform healthcare from a reactive system into a proactive, preventive model, giving doctors the tools to act earlier, make smarter decisions, and ultimately save lives.
“As soon as doctors can use our tools to prevent even one complication, we’ve achieved something meaningful,” Eyad emphasizes. “Our mission is to change how healthcare thinks, shifting from reacting to preventing.”
“Centyent AI’s mission is incredible. Their technology has the potential to change the way healthcare works globally, and it’s been an honor to help them translate that into a brand and presence that matches their ambition.” – Olives & Heather Team
Work With Us
Breakthrough technology deserves a brand that inspires confidence.
At Olives & Heather, we partner with organisations transforming industries, translating complex ideas into clear, credible, and human brands. If you are building something ambitious, we’d love to help.
Let’s build a presence that reflects the scale of what you’re creating.