Case Study
How 360Moms Became a Lifeline for Arab Mothers
When Dina became a mother, she realised something was missing, not just for her but for so many women like her. “I had some challenges with my children,” she recalls, “and while I was lucky to have access to certified experts, I kept thinking: what about other mothers who don’t?”
Out of that question and her deep desire to help, 360Moms was born.
Founded in 2016, 360Moms started as a small digital platform with one big goal: to support Arab mothers not only with parenting tips but also with their mental health and well-being too. Nearly a decade later, it has grown into a full ecosystem of resources, offering workshops, articles, community engagement, and even an AI-powered app that answers parents’ questions 24/7.
Dina didn’t come from the healthcare or parenting world; she was a graphic designer with over 20 years in advertising and digital work. However, her lived experience as a mother made her mission crystal clear:
“I felt it was my responsibility to help mothers in the region with their everyday challenges,” she says. That personal sense of duty shaped everything 360Moms became: a platform that doesn’t just dish out advice but listens to what mothers need and builds around it.
From One Mother to Thousands
Our Work with 360Moms
Results & Milestones
Services & Solutions
✔ Marketing Advisory
✔ Communications Strategy
✔ CRM Strategy
✔ Data Management
Successes
✔ Communication Workflows
✔ Database Consolidated
✔ Data Cleanup & Verification
✔ Cost Reduction
Trying to grow your platform while juggling tech headaches and audience demands?
The Challenge
Built by Mothers, for Mothers
360 Moms began as a free online space offering articles and videos. But as the community grew, so did its ambitions. Today, the platform offers:
Digital and live workshops on topics ranging from nutrition to mental health.
Discount and loyalty programs to ease the financial burden on families.
A mobile app launched in 2020, streamlining access to curated resources.
And most recently, an AI-powered parenting advisor, launched in 2024, offering 24/7 answers rooted in scientific research
“Our services have evolved through the years,” Dina said. “But our goal and vision remain the same.”
This clarity of purpose has drawn in thousands of young Arab mothers, especially those in critical life stages like pregnancy or raising teenagers, who trust the platform not only for advice but for community.
And that trust flows both ways.
“We always ask moms what they want us to talk about, their feedback drives our content and services.”
– Dina Abdul Majeed
Olives & Heather’s Role: Prioritising CRM and Data Monetisation
360Moms partnered with Olives & Heather, and that’s when things started to click into place. Working closely with Katherine and the O&H team, Dina was able to untangle some of the organisation’s most pressing operational knots.
“Kathrine suggested that we narrow down our priorities, and instead of doing everything, we refocus on our strengths,” Dina said. “And it was the right approach.”
Together, they streamlined data collection, cleaned up overlapping systems, and restructured internal workflows. Previously scattered mailing lists were consolidated and verified, making targeting and engagement far more effective. “We had many lists that were not in the same format, but now we have verified emails and clearer data,” she added.
The result? Stronger impact, sharper messaging, and more focused audience engagement.
"You Cannot Pour From an Empty Cup"
At the heart of 360Moms is a radical but simple message: Mothers matter not just as nurturers but as people. “You cannot take care of everyone if you don’t take care of yourself,” Dina emphasised. This philosophy has guided everything the platform offers, creating a safe space where mothers are encouraged to prioritise their mental health and well-being, topics still stigmatised in many parts of the region.
Growing Pains and Resilience
But building this kind of platform wasn’t always smooth. As 360Moms scaled up, so did the operational complexity. “We had to rebuild many of our solutions from scratch,” Dina shared, pointing to challenges in both tech and team alignment. At one point, she overhauled her entire technical team to regain momentum.
Cultural adaptation was another challenge. “When we expanded, we had to adapt our messaging and approach to fit the specific cultural contexts of different countries,” she explained. What worked in Jordan didn’t always land the same way in the Gulf, for example, forcing the team to constantly listen, learn, and refine.
A Future with AI, B2B, and Regional Expansion
360Moms is now entering an exciting new phase. With a new look and feel for its mobile app on the horizon, the team is doubling down on AI enhancements and B2B partnerships, including potential collaborations with hospitals, insurance companies, and schools.
They’re also exploring revenue-sharing models to expand into Gulf countries, allowing them to scale without compromising on their mission. Our role wasn’t about offering quick marketing tricks or flashy campaigns.
